With the constant evolution of the digital world, AI has become a fundamental element in many areas and, especially, in the digital marketing. This technology has not only transformed the way companies connect and interact with their customers, but has made marketing strategies more efficient and precise as it allows us to simplify processes, improve campaigns, automate processes and better understand customer behaviors.

In this session, we will learn how to use AI tools to manage an advertising campaign. Natural Positioning in Search Engines, dFrom the definition of the keywords until the SEO optimization of a website.