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The Digital strategy focuses on using technology to improve business performance, whether creating new products or reimagining current processes.
Sets the direction an organization will take to create new competitive advantages, as well as the tactics you will use to achieve these changes. This usually includes changes in business models as New technology makes it possible for innovative companies to provide services that were not possible before.
In this digital transformation session, we will analyze the impact of technology on companies and their business models, and the existing options for creating new models.
Carlos Junquera
Carlos has extensive experience in the technology sector, having been an entrepreneur and subsequently having worked in different positions, both at Microsoft and Salesforce.
He is currently also a professor at the EAE.
He is an expert in digital transformation applied to the reality of companies and in CRM and, over the last 10 years, he has actively participated in the transformation of more than 200 Spanish companies.
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“Las Oficinas Acelera pyme puestas en marcha en toda España por Red.es, entidad pública adscrita al Ministerio para la Transformación Digital y de la Función Pública a través de la Secretaría de Estado de Digitalización e Inteligencia Artificial, cuentan en su convocatoria 2025 con un importe de ayuda concedida de más de 29 millones de euros para impulsar la digitalización de pymes, autónomos y emprendedores. El importe de la ayuda máxima es del 80% del presupuesto subvencionable y está financiada por la Unión Europea, Fondos Europeos de Desarrollo Regional (FEDER) del periodo 21-27.”
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Funded by the European Union – NextGenerationEU. However, the views and opinions expressed are solely those of the author(s) and do not necessarily reflect those of the European Union or the European Commission. Neither the European Union nor the European Commission can be held responsible for them.