Artificial Intelligence for Digital Marketing
With the constant evolution of the digital world, AI has become a fundamental element in many areas and, especially, in the digital marketing. This technology has not only transformed the way companies connect and interact with their customers, but has made marketing strategies more efficient and precise as it allows us to simplify processes, improve campaigns, automate processes and better understand customer behaviors.
In this session, we will learn to use AI tools to create different marketing campaigns. Online advertising such as Social Ads, Email Marketing and Advertising Banners, from audience segmentation to the design and writing of advertisements.
1.- Definition of Segmentations for digital advertising campaigns thanks to AI tools
2.- Help in managing Social Ads campaigns with AI tools
3.- Graphic design of Advertising Ads with AI tools
4.- Writing Advertising Ads thanks to AI tools
5.- Creation of Email Marketing campaigns with AI tools
6.- Creation of Banner campaigns with AI tools
JAVIER GOSENDE GRELA
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Funded by the European Union – NextGenerationEU. However, the views and opinions expressed are solely those of the author(s) and do not necessarily reflect those of the European Union or the European Commission. Neither the European Union nor the European Commission can be held responsible for them.