COIIAS Accelerate SME Office

Awareness day

Online (Free)

AI Tools for Digital Advertising Campaigns

Artificial Intelligence for Digital Marketing

24/07/2024

Start Time: 11:00 a.m.

End time: 12:30 p.m.

OAP Framework 169 (14)

Aim

With the constant evolution of the digital world, AI has become a fundamental element in many areas and, especially, in the digital marketing. This technology has not only transformed the way companies connect and interact with their customers, but has made marketing strategies more efficient and precise as it allows us to simplify processes, improve campaigns, automate processes and better understand customer behaviors.

In this session, we will learn to use AI tools to create different marketing campaigns. Online advertising such as Social Ads, Email Marketing and Advertising Banners, from audience segmentation to the design and writing of advertisements.

Diary

1.- Definition of Segmentations for digital advertising campaigns thanks to AI tools

2.- Help in managing Social Ads campaigns with AI tools

3.- Graphic design of Advertising Ads with AI tools

4.- Writing Advertising Ads thanks to AI tools

5.- Creation of Email Marketing campaigns with AI tools

6.- Creation of Banner campaigns with AI tools

Speakers

JAVIER GOSENDE GRELA

  • Consultant and Trainer in Online Marketing, with 20 years of experience
  • Specialized in SEO, Digital Advertising, Social Networks, Web Development and Web Analytics
  • Author of several Digital Marketing books published by the Anaya Multimedia publishing house
OAP Framework 16:9 2

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