COIIAS Accelerate SME Office

Awareness day

Online (Free)

AI in the Marketing Department

Application of AI in the company

21/11/2023

Start Time: 4:30 p.m.

End time: 6:00 p.m.

OAP Framework 169 (7)

Aim

Provide strategic guidance to design an effective roadmap in the implementation of Artificial Intelligence in the Marketing and Sales department, highlighting impacts, success stories and relevant tools.

Diary

  • Use of AI in the Marketing and Sales department
    • Impact
    • Success stories
    • Use cases
    • Tools
    • Use case prioritization

Speakers

JUAN GOMEZ

Digital Transformation Leader at Seidor.

Multidisciplinary professional with +20 years of experience and +10 awards designing brand experiences, creating advertising campaigns and leading digital transformation projects in Mexico, Spain, Portugal, France, UK, USA and LATAM.

Highlighting the deployment of the innovation model based on Design Sprints for the Barcelona City Council, the digital transformation project of the TEC de Monterrey Libraries, the integration of the digital marketing area in Terán TBWA among others.


1665758735120

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