COIIAS Accelerate SME Office

Awareness day

Online (Free)

WhatsApp for marketing, sales and customer service

15/05/2024

Start time: 10:30 a.m.

End time: 12:30h.

OAP Framework 169 (7)

Goals

  • Learn how to configure and optimize your WhatsApp Business profile.
  • Take advantage of the exclusive tools and functions of WhatsApp Business to automate tasks, send mass messages and organize your contacts.
  • Know strategies to create messages that capture the attention of your customers.
  • Integrate WhatsApp Business with your social networks and create an infallible omnichannel marketing strategy.

Diary

1.-Configuration and optimization of your profile.

  • Creation and customization of your company profile.
    • Importance of a good profile photo and company name.
  • Add relevant information: description, catalog, location, etc.
    • Tips for creating an attractive and useful description.
    • Add links to your website and social networks.
  • Setting up automatic responses and welcome messages.
    • Welcome Messages.
    • Absence messages.
    • Quick messages.
  • Using tags to organize your contacts.
    • Examples of useful labels to organize contacts.
    • Tags for conversations.

 

2.- Effective communication strategies.

  • Writing irresistible messages that capture attention.
    • How to create personalized and segmented messages.
    • Techniques to generate urgency and encourage purchase.
    • Use humor and creativity to connect with customers.
    • Use of emojis, images and videos to enrich your messages.
  • Techniques to increase your customers' response rate.
  • Differences between individual and group communication. Tips to manage conversations efficiently.

 

3.-Advanced tools and functions.

  • Product catalog: creation and management.
    • Add products to your catalog and customize their information.
    • Management of the products in your catalog.
  • Broadcast lists and mass messages.
    • Create and send mass messages to specific groups: broadcast lists and channels.
  • Message tagging and statistics analysis.
  • Integration with other business tools. Integration with CRM, payment platforms, etc.

 

4.-Doubts and questions from the participants.

Speaker

OLGA GUTIERREZ

  • Passionate about digital transformation, she has extensive experience in advising and supporting companies, from all sectors, in their digitalization process.
  • Consultant specialized in Marketing and Communication.
  • Social Media Expert.
Olga

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