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In this dynamic workshop, we will discover key aspects to optimize online presence and improve interaction with the audience.
This advanced approach will include strategies and tools practices ensuring that participants can apply what they learn in their daily lives, both on a personal and professional level.
11:25 a.m.- Reception of attendees
11:30 a.m.- Current trends in Social Networks: exploration of the latest trends in RRSS, including algorithms, new emerging platforms and adaptation to constant changes.
12:00 p.m.- Advanced content strategies: development of a digital marketing plan, including storytelling techniques, editorial calendar and audience segmentation.
12:30 h.- Crisis in RRSS and online reputation management: how to prepare and respond to these crises, brand monitoring and reputation management techniques.
1:00 p.m.- Advanced social media management tools: demonstration of tools and platforms for automation, publication scheduling and network monitoring.
PAULA SOTO
CRISTINA PANTIGA
IN COLLABORATION WITH:
C/ Asturias 11, Bajo
33004
Oviedo
Funded by the European Union – NextGenerationEU. However, the views and opinions expressed are solely those of the author(s) and do not necessarily reflect those of the European Union or the European Commission. Neither the European Union nor the European Commission can be held responsible for them.