{"id":12004,"date":"2026-03-02T16:55:21","date_gmt":"2026-03-02T15:55:21","guid":{"rendered":"https:\/\/www.oapasturias.es\/?p=12004"},"modified":"2026-03-10T08:51:42","modified_gmt":"2026-03-10T07:51:42","slug":"marca-personal-en-tiempos-de-ia","status":"publish","type":"post","link":"https:\/\/www.oapasturias.es\/en\/marca-personal-en-tiempos-de-ia\/","title":{"rendered":"Workshop, Marca personal (o de empresa) en tiempos de IA:  C\u00f3mo diferenciarte cuando todos usan ChatGPT"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12004\" class=\"elementor elementor-12004\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16d897e e-flex e-con-boxed e-con e-parent\" data-id=\"16d897e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc787d0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cc787d0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d688521 elementor-widget elementor-widget-heading\" data-id=\"d688521\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COIIAS Accelerate SME Office<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e392d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"72e392d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#F7F7F7\" class=\"elementor-element elementor-element-209c252 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"209c252\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a39c4f e-flex e-con-boxed e-con e-child\" data-id=\"3a39c4f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-advanced-background-color=\"#707070\" class=\"elementor-element elementor-element-cf9143a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"cf9143a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Workshop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9187169 e-flex e-con-boxed e-con e-child\" data-id=\"9187169\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c14eba6 elementor-widget elementor-widget-heading\" data-id=\"c14eba6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marca personal (o de empresa) en tiempos de IA: c\u00f3mo diferenciarte cuando todos usan ChatGPT\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a4a62 elementor-widget elementor-widget-heading\" data-id=\"18a4a62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In person (Oviedo) <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fac106 elementor-widget elementor-widget-heading\" data-id=\"3fac106\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">26\/03\/2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb11d8d e-grid e-con-full e-con e-child\" data-id=\"cb11d8d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-884326f elementor-widget elementor-widget-heading\" data-id=\"884326f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hora inicio: 11:00 h<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312774e elementor-widget elementor-widget-heading\" data-id=\"312774e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">End time: 12:30 p.m.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c1562 elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"15c1562\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/www.coiias.es\/Eventos\/Inscripcion.aspx?IdMenu=efdef883-963b-49e7-94ef-ab2be94bc083&#038;Cod=17F278F8-5DE7-4D92-B14D-08247CB6C536&#038;Idioma=es-ES\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdd490b e-grid e-con-full e-con e-child\" data-id=\"cdd490b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e154c3b elementor-widget elementor-widget-heading\" data-id=\"e154c3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gratuito y acceso libre (previa inscripci\u00f3n) Plazas limitadas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b865e7e e-flex e-con-boxed e-con e-child\" data-id=\"b865e7e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5d404c dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a5d404c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/03\/marcas-honestas-1024x576.jpg\" class=\"attachment-large size-large wp-image-12007\" alt=\"Marcas Honestas\" srcset=\"https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/03\/marcas-honestas-1024x576.jpg 1024w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/03\/marcas-honestas-300x169.jpg 300w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/03\/marcas-honestas-768x432.jpg 768w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/03\/marcas-honestas-1536x864.jpg 1536w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/03\/marcas-honestas-18x10.jpg 18w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/03\/marcas-honestas.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ea6b88 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7ea6b88\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eaf1f47 e-con-full e-flex e-con e-child\" data-id=\"eaf1f47\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfade0b elementor-widget elementor-widget-heading\" data-id=\"dfade0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aim<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-330339c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"330339c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2405bd1 elementor-widget elementor-widget-text-editor\" data-id=\"2405bd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"121\" data-end=\"319\">Hoy en d\u00eda, cualquiera puede generar textos, im\u00e1genes o ideas con inteligencia artificial en segundos. Pero cuando todos usan las mismas herramientas, surge una pregunta clave: <strong data-start=\"290\" data-end=\"319\">\u00bfc\u00f3mo destacar realmente?\u00a0<\/strong><span style=\"font-size: 1rem;\">En este contexto, la <\/span><strong style=\"font-size: 1rem;\" data-start=\"342\" data-end=\"386\">marca personal y la identidad de empresa<\/strong><span style=\"font-size: 1rem;\"> se vuelven m\u00e1s importantes que nunca. No se trata solo de usar IA, sino de <\/span><strong style=\"font-size: 1rem;\" data-start=\"462\" data-end=\"547\">saber qui\u00e9n eres, qu\u00e9 aportas y c\u00f3mo comunicarlo de forma aut\u00e9ntica y diferencial<\/strong><span style=\"font-size: 1rem;\">.<\/span><\/p><p>Durante la jornada los participantes conseguir\u00e1n:<\/p><ul><li>Identificar qu\u00e9 los hace<strong> \u00fanicos<\/strong> m\u00e1s all\u00e1 de la herramienta<\/li><li>Aprender a usar la<strong> IA como apoyo estrat\u00e9gico,<\/strong> no como sustituto de criterio<\/li><li>Un <strong>sistema pr\u00e1ctico<\/strong> para publicar en <strong>LinkedIn<\/strong> con voz propia<\/li><li>Comprender que su <strong>marca personal<\/strong> es un activo econ\u00f3mico y reputacional, que les hace llegar m\u00e1s lejos y ganar m\u00e1s<strong>\u00a0<\/strong><\/li><\/ul><p data-start=\"866\" data-end=\"964\">\u00a0<\/p><p data-start=\"866\" data-end=\"964\"><span style=\"font-size: 1rem;\">Porque en tiempos de IA, <\/span><strong style=\"font-size: 1rem;\" data-start=\"891\" data-end=\"964\">la ventaja no es s\u00f3lo la herramienta: es la identidad que hay detr\u00e1s.<\/strong><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81c0e4c e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"81c0e4c\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-color=\"#F7F7F7\" class=\"elementor-element elementor-element-d05b924 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d05b924\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e23983c elementor-widget elementor-widget-heading\" data-id=\"e23983c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67db44a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"67db44a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc5d61 elementor-widget elementor-widget-text-editor\" data-id=\"8dc5d61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Contexto: <\/strong>La reputaci\u00f3n la construye la coherencia, en entornos t\u00e9cnicos y diferenciaci\u00f3n.<\/p><p><strong>Workshop pr\u00e1ctico:<\/strong><\/p><ul><li>Qu\u00e9 me hace \u00fanico: Los pilares de mi marca (valores y prop\u00f3sito) c\u00f3mo activarlos y por qu\u00e9 me diferencian.<\/li><li>Creaci\u00f3n de prompt \u00fanico para cada participante para usarla de apoyo para su marca y negocio.<\/li><li>Sistema simple de posicionamiento en LinkedIn.<\/li><\/ul><p><strong>Cierre:\u00a0 <\/strong>Marca personal como activo financiero<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-110373f e-flex e-con-boxed e-con e-parent\" data-id=\"110373f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f57e799 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f57e799\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b773b6 elementor-widget elementor-widget-heading\" data-id=\"6b773b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Speakers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f80c7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b5f80c7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9258449 elementor-widget elementor-widget-text-editor\" data-id=\"9258449\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><b>LORENA P\u00c9REZ PAJARES<\/b><\/p><ul><li>Fundadora de <a href=\"https:\/\/www.linkedin.com\/company\/marcashonestas-valoresconscientes\/\">Marcas Honestas<\/a><\/li><li>M\u00e1s de 10 a\u00f1os de experiencia como Consultora y estratega de Marca Personal y de Empresa.<\/li><li>Mentora y formadoras para emprendedores y negocios.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c1120 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"f2c1120\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"525\" height=\"150\" src=\"https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/03\/logo.png\" class=\"attachment-large size-large wp-image-12006\" alt=\"marcas honestas\" srcset=\"https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/03\/logo.png 525w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/03\/logo-300x86.png 300w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/03\/logo-18x5.png 18w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4a3671 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a4a3671\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe83d4 elementor-widget elementor-widget-heading\" data-id=\"5fe83d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Location<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a07d18 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a07d18\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5de1321 elementor-widget elementor-widget-text-editor\" data-id=\"5de1321\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-238c7a8 elementor-widget elementor-widget-text-editor\" style=\"align-self: auto; flex: 0 1 auto; order: 0; place-content: normal; align-items: normal; flex-flow: row; gap: 20px; --widgets-spacing: 20px 20px; color: #134b91; font-family: Frygia, sans-serif; font-size: 19.2px; font-weight: normal; line-height: 1.7rem; margin-bottom: 0px; --kit-widget-spacing: 0px; columns: 1; text-align: left; max-width: 100%;\" data-id=\"238c7a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\" style=\"transition: background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s, transform 0.4s; height: 120.812px;\"><div class=\"elementor-element elementor-element-238c7a8 elementor-widget elementor-widget-text-editor\" data-id=\"238c7a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><span style=\"color: #134b91;\">In person, in\u00a0<strong>COIIAS \u2013 Sala de Juntas<\/strong><\/span><\/p><p><span style=\"color: #134b91;\"><strong>C\/ Asturias 11, 1\u00ba dcha. (30004) Oviedo\u00a0<\/strong><\/span><\/p><p><span style=\"color: #134b91;\">Click <a href=\"https:\/\/maps.app.goo.gl\/viMzC4C7TjnyzoZf7\">here<\/a> to go<\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0aff946 e-flex e-con-boxed e-con e-parent\" data-id=\"0aff946\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5da5d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0d5da5d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Oficina Acelera Pyme del COIIAS Workshop Marca personal (o de empresa) en tiempos de IA: c\u00f3mo diferenciarte cuando todos usan ChatGPT Presencial (Oviedo) 26\/03\/2026 Hora inicio: 11:00 h Hora fin: 12:30 h Inscr\u00edbete aqu\u00ed Gratuito y acceso libre (previa inscripci\u00f3n) Plazas limitadas Objetivo Hoy en d\u00eda, cualquiera puede generar textos, im\u00e1genes o ideas con inteligencia [&hellip;]<\/p>","protected":false},"author":7,"featured_media":12007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-12004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workshop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Workshop, Marca personal (o de empresa) en tiempos de IA: C\u00f3mo diferenciarte cuando todos usan ChatGPT | OAP Asturias<\/title>\n<meta name=\"description\" content=\"La red de Oficinas Acelera pyme pone a tu disposici\u00f3n puntos de atenci\u00f3n personalizada y asesoramiento para la transformaci\u00f3n digital de las pymes.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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