{"id":14366,"date":"2026-10-29T11:45:53","date_gmt":"2026-10-29T10:45:53","guid":{"rendered":"https:\/\/www.oapasturias.es\/?p=14366"},"modified":"2026-10-29T13:51:18","modified_gmt":"2026-10-29T12:51:18","slug":"factor-humano-transformacion-digital","status":"publish","type":"post","link":"https:\/\/www.oapasturias.es\/en\/factor-humano-transformacion-digital\/","title":{"rendered":"Factor humano en la transformaci\u00f3n digital: por qu\u00e9 implantar no es integrar"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14366\" class=\"elementor elementor-14366\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16d897e e-flex e-con-boxed e-con e-parent\" data-id=\"16d897e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc787d0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cc787d0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d688521 elementor-widget elementor-widget-heading\" data-id=\"d688521\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COIIAS Accelerate SME Office<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e392d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"72e392d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#F7F7F7\" class=\"elementor-element elementor-element-209c252 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"209c252\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a39c4f e-flex e-con-boxed e-con e-child\" data-id=\"3a39c4f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-advanced-background-color=\"#707070\" class=\"elementor-element elementor-element-cf9143a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"cf9143a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jornada pr\u00e1ctica de sensibilizaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9187169 e-flex e-con-boxed e-con e-child\" data-id=\"9187169\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c14eba6 elementor-widget elementor-widget-heading\" data-id=\"c14eba6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Factor humano en la transformaci\u00f3n digital: por qu\u00e9 implantar no es integrar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a4a62 elementor-widget elementor-widget-heading\" data-id=\"18a4a62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">On-line<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fac106 elementor-widget elementor-widget-heading\" data-id=\"3fac106\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12\/11\/2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb11d8d e-grid e-con-full e-con e-child\" data-id=\"cb11d8d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-884326f elementor-widget elementor-widget-heading\" data-id=\"884326f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start time: 4:00 p.m.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312774e elementor-widget elementor-widget-heading\" data-id=\"312774e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">End time: 5:30 p.m.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c1562 elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"15c1562\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/www.coiias.es\/Eventos\/Inscripcion.aspx?IdMenu=efdef883-963b-49e7-94ef-ab2be94bc083&#038;Cod=10F120B3-E871-49D6-82F7-5D29E6102099&#038;Idioma=es-ES\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdd490b e-grid e-con-full e-con e-child\" data-id=\"cdd490b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e154c3b elementor-widget elementor-widget-heading\" data-id=\"e154c3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gratuito y acceso libre (previa inscripci\u00f3n) Plazas limitadas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b865e7e e-flex e-con-boxed e-con e-child\" data-id=\"b865e7e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5d404c dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a5d404c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/10\/factor-humano-1024x576.jpg\" class=\"attachment-large size-large wp-image-14368\" alt=\"Factor humano\" srcset=\"https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/10\/factor-humano-1024x576.jpg 1024w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/10\/factor-humano-300x169.jpg 300w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/10\/factor-humano-768x432.jpg 768w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/10\/factor-humano-1536x864.jpg 1536w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/10\/factor-humano-18x10.jpg 18w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/10\/factor-humano.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ea6b88 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7ea6b88\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eaf1f47 e-con-full e-flex e-con e-child\" data-id=\"eaf1f47\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfade0b elementor-widget elementor-widget-heading\" data-id=\"dfade0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aim<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-330339c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"330339c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2405bd1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2405bd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>Comprender el papel del factor humano en los procesos de transformaci\u00f3n digital<\/strong> and <strong>identificar los factores personales y organizacionales que pueden dificultar la integraci\u00f3n efectiva de nuevas tecnolog\u00edas en las empresas<\/strong> tiene una gran importancia porque implantar una herramienta digital no significa necesariamente que las personas la incorporen a su forma de trabajar ni que la organizaci\u00f3n consiga aprovechar todo su potencial.<\/p><p data-pm-slice=\"1 1 []\">Esta jornada ofrecer\u00e1 un <strong>marco pr\u00e1ctico para interpretar los procesos de cambio, reconocer tres dilemas organizacionales clave: pertenencia, influencia y productividad y detectar en qu\u00e9 puntos se interrumpe la asimilaci\u00f3n de lo nuevo<\/strong>. Se abordar\u00e1 c\u00f3mo las din\u00e1micas de equipo, la cultura empresarial, los roles y las formas de trabajar condicionan la adopci\u00f3n tecnol\u00f3gica, evitando atribuir las dificultades \u00fanicamente a la \u00abresistencia al cambio\u00bb. La inteligencia artificial tendr\u00e1 un papel destacado como caso de an\u00e1lisis, dada la rapidez con la que est\u00e1 transformando tareas, responsabilidades y relaciones profesionales y el reto que supone conseguir que su incorporaci\u00f3n se traduzca en mejoras reales para las personas y las organizaciones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81c0e4c e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"81c0e4c\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-color=\"#F7F7F7\" class=\"elementor-element elementor-element-d05b924 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d05b924\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e23983c elementor-widget elementor-widget-heading\" data-id=\"e23983c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 te llevar\u00e1s de la jornada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67db44a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"67db44a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc5d61 elementor-widget elementor-widget-text-editor\" data-id=\"8dc5d61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p>\u00bfQu\u00e9 dificultades estamos encontrando al incorporar tecnolog\u00eda o IA?<\/p><\/li><li><p>Transformaci\u00f3n digital, IA y factor humano: implantar no es integrar<\/p><\/li><li><p>Tres dilemas de la vida organizacional: pertenencia, influencia y productividad<\/p><\/li><li><p>Un mapa pr\u00e1ctico del proceso de cambio: el ciclo de la experiencia y sus interrupciones<\/p><\/li><li><p>Cuando muchos procesos ocurren a la vez: concurrencia y paralelismo. Poder, autoridad y liderazgo<\/p><\/li><li><p>Preguntas para entender qu\u00e9 est\u00e1 ocurriendo en un proceso de integraci\u00f3n. Cierre con los asistentes<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-110373f e-flex e-con-boxed e-con e-parent\" data-id=\"110373f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f57e799 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f57e799\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b773b6 elementor-widget elementor-widget-heading\" data-id=\"6b773b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Speaker<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f80c7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b5f80c7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9258449 elementor-widget elementor-widget-text-editor\" data-id=\"9258449\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><b>ALFREDO MEN\u00c9NDEZ PI\u00d1ERA<\/b><\/p><p>Ingeniero industrial y psic\u00f3logo general sanitario.<\/p><p>Tras a\u00f1os en la ejecuci\u00f3n de grandes proyectos internacionales del sector energ\u00e9tico, dirige Nelintre Terapia Gestalt, donde acompa\u00f1a procesos de cambio de personas, equipos y organizaciones con una mirada que integra tecnolog\u00eda y factor humano<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4a3671 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a4a3671\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb9314 elementor-widget elementor-widget-text-editor\" data-id=\"9cb9314\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #134991;\"><strong>Con la colaboraci\u00f3n de:<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-687cb6e e-con-full e-flex e-con e-child\" data-id=\"687cb6e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62a71ee dce_masking-none elementor-widget elementor-widget-image\" data-id=\"62a71ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"274\" src=\"https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/10\/fintec_logotipo_f2_azulmarino-1024x351.png\" class=\"attachment-large size-large wp-image-14166\" alt=\"FINTEC LOGOTIPO F2 AZULMARINO\" srcset=\"https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/10\/fintec_logotipo_f2_azulmarino-1024x351.png 1024w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/10\/fintec_logotipo_f2_azulmarino-300x103.png 300w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/10\/fintec_logotipo_f2_azulmarino-768x263.png 768w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/10\/fintec_logotipo_f2_azulmarino-1536x527.png 1536w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/10\/fintec_logotipo_f2_azulmarino-2048x703.png 2048w, https:\/\/www.oapasturias.es\/wp-content\/uploads\/2026\/10\/fintec_logotipo_f2_azulmarino-18x6.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Oficina Acelera Pyme del COIIAS Jornada pr\u00e1ctica de sensibilizaci\u00f3n Factor humano en la transformaci\u00f3n digital: por qu\u00e9 implantar no es integrar Online 12\/11\/2026 Hora inicio: 16:00 h Hora fin: 17:30 h Inscr\u00edbete aqu\u00ed Gratuito y acceso libre (previa inscripci\u00f3n) Plazas limitadas Objetivo Comprender el papel del factor humano en los procesos de transformaci\u00f3n digital e [&hellip;]<\/p>","protected":false},"author":7,"featured_media":14368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-14366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornadas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Factor humano en la transformaci\u00f3n digital: por qu\u00e9 implantar no es integrar | OAP Asturias<\/title>\n<meta name=\"description\" content=\"La red de Oficinas Acelera pyme pone a tu disposici\u00f3n puntos de atenci\u00f3n personalizada y asesoramiento para la transformaci\u00f3n digital de las pymes.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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