With the constant evolution of the digital world, AI has become a fundamental element in many areas and, especially, in the digital marketing. This technology has not only transformed the way companies connect and interact with their customers, but has made marketing strategies more efficient and precise as it allows us to simplify processes, improve campaigns, automate processes and better understand customer behaviors.

In this session we will learn how to use the different AI tools for the investigation of customer, the identification of trends and the analysis of competence and how to integrate these tools into business strategies and maximize their impact on decision-making.