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COIIAS Accelerate SME Office

Awareness day

In person in Oviedo and Streaming

Website and basic presence on the internet

24/04/2024

Start time: 3:30 p.m.

End time: 5:00 p.m.

In-person registration
Streaming registration
(Free and open access. Limited places)
OAP Framework 169 (17)

Goals

  • Understand the importance of having a website and a basic presence on the internet
  • Know the basic characteristics of a website
  • Learn solutions to create and manage a website using the Digital Kit solutions
  • Learn strategies to optimize your online presence

Diary

1. Introduction

  • Importance of having a website and a basic presence on the internet for companies
  • Presentación de la solución «Sitio web y Presencia básica en internet» del Kit Digital

2.- Importance of having a website and a basic presence on the internet

  • Advantages of having a website
    • Online visibility
    • Credibility and professionalism
    • Capturing potential clients
    • Communication and marketing channel
    • Online sale
  • The impact of the internet on today's market
  • The importance of a good online presence for companies

3.-Basic characteristics of a website

  • Domain and web hosting
  • Responsive web design
  • Relevant and updated content
  • SEO Optimization (Search Engine Optimization)
  • Web security

4.-Creation and management of a website with the Digital Kit solutions

  • Options available in the Digital Kit:
    • Web design with predefined templates
    • Custom web development
    • Website Building Platforms
  • Steps to create a website:
    • Choose the right solution
    • Define the domain name and hosting
    • Design the structure of the website
    • Create and optimize content
    • Publish the website
  • Website management:
    • Content update
    • Analysis of visits
    • Technical maintenance

5.-Strategies to optimize your internet presence

  • SEO Positioning (Search Engine Optimization)
  • Social media marketing
  • Online advertising
  • Email marketing
  • Web Analytics

6.-Doubts and questions from participants

Speaker

OLGA GUTIERREZ

  • Passionate about digital transformation, she has extensive experience in advising and supporting companies, from all sectors, in their digitalization process.
  • Consultant specialized in Marketing and Communication
  • Social Media Expert
Olga

Location

In person at Training Room of the Official College of Industrial Engineers of the Principality of Asturias (COIIAS)

Situated in C/ Asturias, nº 9-1º E (33004) Oviedo

Click here to go

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“Las Oficinas Acelera pyme puestas en marcha en toda España por Red.es, entidad pública adscrita al Ministerio para la Transformación Digital y de la Función Pública a través de la Secretaría de Estado de Digitalización e Inteligencia Artificial, cuentan en su convocatoria 2025 con un importe de ayuda concedida de más de 29 millones de euros para impulsar la digitalización de pymes, autónomos y emprendedores. El importe de la ayuda máxima es del 80% del presupuesto subvencionable y está financiada por la Unión Europea, Fondos Europeos de Desarrollo Regional (FEDER) del periodo 21-27.”

DIRECCIÓN

C/ Asturias 11, Bajo
33004
Oviedo

PHONE

+34 985 241 410

E-MAIL

info@oapasturias.es / otd@coiias.es

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© Oficina Acelera Pyme COIIAS

· 2026

Funded by the European Union – NextGenerationEU. However, the views and opinions expressed are solely those of the author(s) and do not necessarily reflect those of the European Union or the European Commission. Neither the European Union nor the European Commission can be held responsible for them.