WORKSHOP, CUSTOMER EXPERIENCE (CRM)

COIIAS Accelerate SME Office

Workshop

Mixed (Streaming and In-Person Oviedo)

Customer Experience (CRM)

22/10/2024

Start Time: 3:30 p.m.

End time: 5:30 p.m.

(Free and open access. Limited places)

Aim

Knowing the client is vital to be able to meet their needs and the best tool for this is a CRM.

And what is it? CRM (Customer Relationship Management)? AndIt is a software tool for managing the relationships that a company has with its customers ysIt is responsible for structuring all the information on a single platform.

In this workshop we will learn about the CRM concept and its direct application in companies to manage interaction with current and potential customers, iimplementing customer tastes and demands to build loyalty and, ultimately, boost sales growth.

Diary

The digital customer and CRM
Main CRM's
Customer experience
Business to consumer sales processes (B2C)
Business to Business Sales Processes (B2B)
Attracting new prospects
Building customer loyalty
Excellence in customer service

Speaker

Carlos Junquera

Carlos has extensive experience in the technology sector, having been an entrepreneur and subsequently having worked in different positions, both at Microsoft and Salesforce.

He is currently also a professor at the EAE.

He is an expert in digital transformation applied to the reality of companies and in CRM and, over the last 10 years, he has actively participated in the transformation of more than 200 Spanish companies.

Location

In person, in COIIAS – Training room

C/Asturias 9, 1ºE 30004 Oviedo (Asturias)

Lousy here to go

Did you miss the day?

Sign up to our Digital Transformation Content Platform (Free access) where you can view this and all the sessions carried out from the COIIAS Acelera Pyme Office